Portland, Maine (October 20, 2026) – Building product manufacturers are reaching architects and specifiers earlier in the design process through the VisiSpecs® Building Product Manufacturer (BPM) Program from Chalkline, Inc., which puts manufacturer product information directly inside the tools design professionals use to write specifications.
The program bridges the gap between product research and specification writing. Rather than leaving their workflow to search manufacturer websites, Google, and other online sources, VisiSpecs users can find what they need without leaving the document they’re working in.
Participating manufacturers can provide 3-Part CSI specifications, cut sheets, catalogs, test results, BIM resources, warranties, and other supporting information, making it easier for design professionals to find the information they need when product decisions are being made.
For Taylor Metal Products, that visibility quickly demonstrated its value.
“The VisiSpecs BPM Program is making a great first impression,” said Taylor Metal Products Architectural Specifications Manager Ethan Jonson. “I was first introduced to this program from a well-known spec writer. After connecting with Chalkline, the process was set in motion. Once we had all our products put into the BPM system, things took off faster than I expected. This tool is off and running. I asked another spec writer, a user of VisiSpecs, to check if she could see us. Her answer was a yes and we were the first option for her. Thank you to the VisiSpecs team!”
For manufacturers, being present within the specification workflow also creates an opportunity to become involved earlier in a project, before product selections are finalized or projects reach bidding.
Uzin Utz sees that early visibility as an opportunity to take a more proactive role in the specification process.
“As a manufacturer, VisiSpecs gives us a strategic advantage,” said Uzin Utz A&D Specification Manager Emily Sipe. “Walking into an architecture firm already knowing and already integrated into the software they use puts us ahead of the curve, ready to get in projects early and be a proactive part of projects. Our clients can find, pull, and build our specs right in their own workflow. We are proud to be a part of the VisiSpecs BPM Program which is innovative for our industry.”
By bringing manufacturer resources directly into the specification-writing process, the VisiSpecs BPM Program creates a more efficient connection between design professionals and building product manufacturers. Architects and engineers get the product information they need without breaking their workflow, and manufacturers earn a place in the conversation before product decisions are locked in.
To join the VisiSpecs BPM Program, or for more information, contact info@chalklineinc.com.
Taylor Metal Products is a manufacturer of metal roofing, siding, and building envelope systems for residential, commercial, and architectural applications. The company offers a broad range of metal panels, profiles, and related products designed to deliver long-term performance, durability, and architectural versatility. Taylor Metal Products works with architects, contractors, building owners, and other industry professionals to provide metal solutions for a variety of building types and design requirements.
Uzin Utz provides professional flooring installation systems and solutions for commercial and residential projects. Its portfolio includes subfloor preparation products, adhesives, leveling and patching compounds, moisture mitigation systems, and other products designed to support reliable, high-performance flooring installations. Serving flooring professionals, contractors, architects, and specifiers, Uzin Utz combines technical expertise with a comprehensive range of solutions for preparing, installing, and maintaining flooring systems.
